#收入不稳定

1个月前

2025年11月，当大多数人还在庆祝X“创作者分成计划”累计支付超6000万美元时，92%的中小创作者却只分到了不到8%的蛋糕。当92%的创作者发现自己只是平台和1.5%顶级账号之间的“流量燃料”时，离开就成了最理性的选择。更残酷的是，X用一系列设计把中小创作者死死摁在了“低价劳动力”位置：这不是创作者经济，这是最残酷的数字封建制。X对中小创作者的极度不公平，正在加速中小创作者的集体流失。（以下表格是创作者分配比例） In November 2025, while most people were still celebrating X’s “Creator Revenue Sharing Program” surpassing a total payout of $60 million, 92% of small and mid-sized creators received less than 8% of the revenue. When 92% of creators realize they are merely “traffic fuel” between the platform and the top 1.5% of accounts, leaving becomes the most rational choice. Even worse, X has designed a system that pins small creators into the role of “low-cost digital labor”: this is not a creator economy—it is the harshest form of digital feudalism. X’s extreme unfairness toward small creators is accelerating their collective departure. (The table below shows the revenue distribution ratios.) 分配对待创作者不公平 X分成高度集中：顶级1-2%创作者（>100万粉丝）占总分成60-80%，而92%中小创作者（<20万粉丝）仅分5-10%，中位月收入仅84美元。总池约400-500万美元/月（基于2百万Premium用户），但小账户需依赖病毒帖突破“货币化壁垒”（年$15K）。影响：中小创作者贡献99%活跃度，却如“低价劳动力”，易流失至Bluesky或Substack。 Unfair Revenue Distribution X’s payouts are highly concentrated: the top 1–2% of creators (with >1 million followers) take 60–80% of the total revenue, while 92% of small creators (<200k followers) receive only 5–10%, with a median monthly income of just $84. The total pool is about $4–5 million per month (based on 2 million Premium users), but smaller accounts must rely on viral hits to break through the “monetization barrier” (annual $15K). Impact: Small creators contribute 99% of activity but are treated like “low-cost labor,” making them prone to leaving for Bluesky or Substack. 奖励算法不公平算法优先“共鸣信号”（早期互动、回复速度），但小账户起步零动量，Premium回复提升仅限于线程内。2025年更新后，非Premium浏览（占90%）不计入，AI内容及垃圾账户泛滥进一步挤压有机流量。影响：小账户（如<5K粉丝）可见度降90%，大账户（如百万级）易被节流，导致“富者愈富”。创作者反馈：随机帖获百万视图，而高质量内容埋没。 Unfair Reward Algorithm The algorithm prioritizes “resonance signals” (early engagement, reply speed), but small accounts start with zero momentum, and Premium reply boosts only apply within threads. After the 2025 update, non-Premium views (90% of total) no longer count, and the flood of AI and spam accounts further crowds out organic traffic. Impact: Small accounts (<5K followers) see visibility drop by 90%, while large accounts (million-level) are more insulated, leading to “the rich get richer.” Creators report random posts getting millions of views while high-quality content is buried. 与其他平台对比收入极低 X-RPM（每百万验证印象）10-20美元，高于YouTube（3-8美元），但底数小（仅Premium算），中小创作者平均年收入$3,800，远低于YouTube（$50K+，全视图计入）或TikTok（$2-6美元/千视图，但病毒易）。X总支付超6000万美元，但不均放大差距。影响：X适合补充收入，非主战场；创作者需多平台分散风险。建议：优化为“全视图分成”模式，借鉴YouTubePartnerProgram的多流整合。 Extremely Low Earnings Compared to Other Platforms X’s RPM (per million verified impressions) is $10–20, higher than YouTube’s $3–8, but the base is tiny (Premium-only). Small creators earn an average of $3,800 per year—far below YouTube ($50K+, all views counted) or TikTok ($2–6 per thousand views, with easier virality). X’s total $60M payout only amplifies inequality. Impact: X works better as supplemental income, not a main channel; creators must diversify across platforms. Recommendation: Shift to an “all-views revenue model,” following YouTube Partner Program’s multi-stream integration. 假新闻更容易吸引流量算法青睐“争议/愤怒”内容（回复率+50%），假新闻或ragebait帖易获早期信号，中小创作者被迫“制造新闻”以维持收入。2025年选举周期见分+50%，但真实内容（如AI伦理）评分低。影响：降低平台质量，创作者伦理困境；如百万级“影响者”依赖争议，年收入波动剧烈。 Fake News More Likely to Attract Traffic The algorithm favors “controversy/anger” content (+50% reply rate). Fake news or ragebait easily gains early engagement signals. Small creators are pushed to “manufacture news” just to survive. During the 2025 election cycle, such content saw a 50% bonus, while accurate content (e.g., AI ethics) scored low. Impact: Platform quality declines, creators face ethical dilemmas; million-level influencers relying on controversy see extreme income volatility. 对立性话题更吸量 “对立/热议”帖（如政治分歧）触发高“停留时间”和回复，占算法推送70%；安静反思内容（如哲学线程）被惩罚。Premium用户（高收入男性为主）偏好实时辩论，进一步放大。影响：鼓励毒性内容，中小创作者转向“金字塔式”推广（回复大V求曝光）。 Polarizing Topics Draw More Traffic Posts on political conflict or hot topics trigger high dwell time and replies, making up 70% of algorithmic boosts. Quiet, reflective content (e.g., philosophy threads) is penalized. Premium users (mostly high-income males) prefer real-time debate, amplifying this bias. Impact: Encourages toxic content; small creators resort to “pyramid-style” exposure tactics (replying to big accounts for visibility). 侧重奖励明星机制青睐“明星账户”（MrBeast级，单帖$250K），小账户需500活跃粉丝+500万印象资格，bug频发（如支付延迟、透明度低）。2025年99.3%创作者月入<5000美元。影响：忽略多样性，平台成“赢家通吃”竞技场；小创作者感“被遗忘”。建议：降低门槛至100粉丝，优先订阅/小费（97%分成）作为补充。 Favoring Celebrity Accounts The system favors “star accounts” (MrBeast-level, earning $250K per post). Small creators must hit 500 active followers + 5 million impressions to qualify, and bugs are frequent (delayed payments, low transparency). In 2025, 99.3% of creators earned less than $5,000 per month. Impact: Diversity is neglected; the platform becomes a winner-takes-all arena. Small creators feel “forgotten.” Recommendation: Lower the threshold to 100 followers, prioritize subscriptions/tips (97% payout) as supplements. 支付不稳定与暂停风险 2025年多起暂停事件：如4-7月部分账户收入冻结（无回复申诉），总暂停影响10-20%中小创作者。原因包括反作弊审核（垃圾互动）和支付bug，XMoney钱包rollout延迟加剧问题。影响：创作者现金流中断，信心崩盘；如Reddit反馈，暂停后订阅续费率降50%。建议：建立申诉热线和实时状态追踪，缩短审核周期至7天。 Unstable Payments and Suspension Risks In 2025, multiple suspension incidents occurred: from April to July, some accounts had frozen earnings with no response to appeals. Overall, 10–20% of small creators were affected. Causes included anti-cheat reviews (spam interaction flags) and payment bugs; XMoney wallet rollout delays made things worse. Impact: Creators’ cash flow breaks, confidence collapses; Reddit data shows subscription renewals drop 50% after suspensions. Recommendation: Establish a support hotline and real-time status tracking; shorten review periods to 7 days. 金字塔式激励模式 2024年10月后，转为Premium订阅分成（25%池子），鼓励创作者推销订阅以放大总池，形成“金字塔”：小账户需拉粉丝付费，间接养大V。终身$50K后分成降至90%。影响：加剧不均，中小创作者成“招生员”，文化转向推销而非创作。建议：上限推销帖比例，引入“平等池”独立于订阅增长。 Pyramid-Style Incentive Model After October 2024, X shifted to a Premium subscription revenue model (25% pool), incentivizing creators to sell subscriptions to expand the pool—forming a “pyramid”: small accounts must convert paying followers, indirectly feeding top creators. After lifetime earnings hit $50K, payout rate drops to 90%. Impact: Worsens inequality, turning small creators into “recruiters” instead of creators; culture shifts from creation to selling. Recommendation: Cap promotional posts and introduce an “equal pool” independent of subscription growth. 总结：X的创作者生态正在走向结构性失衡：分成池过度集中在头部、算法强化“富者愈富”、收益计费池过小、争议内容被系统性放大，而中小创作者既拿不到钱、也拿不到稳定流量，还时常面临支付与审核的不确定性。结果不是单点问题，而是一整套机制共同把小创作者推向边缘，让他们逐渐失去动力、失去安全感、最终流失。X会继续存在，但它越来越不像一个能让中小创作者谋生的地方，更像一个头部账号主导的舆论场。中小创作者若想活得好，必须把X当成分发渠道，而不是收入主战场。 Summary: X’s creator ecosystem is heading toward structural imbalance: revenue is over-concentrated at the top, algorithms reinforce “rich-get-richer” dynamics, the monetizable view pool is too small, and controversial content is systematically boosted. Small creators earn neither money nor stable visibility, while also facing frequent payment and review uncertainties. This is not a set of isolated problems but an entire system pushing small creators to the margins, draining their motivation and security until they eventually leave. X will continue to exist, but it is increasingly less of a place where small creators can make a living, and more of a discourse arena dominated by top accounts. For small creators to survive, X must be treated as a distribution channel—not a primary income source.

#X平台创作者分成不公 #中小创作者生存困境 #数字封建制 #算法歧视 #收入不稳定